New York Design Hunting - Expert Advice - Design Concierge Noa Santos -- New York Magazine

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Ask the Experts: The Design Concierge

Noa Santos, CEO and co-founder, Homepolish


Homepolish introduces clients to designers�almost like a matchmaker.
We don’t just match. We make interior design accessible, from finding the designer to buying the product to understanding the service.

Your users can book a designer even for short-term projects. Can you really rethink a room in a few hours?
Some clients just need a few hours of help and a to-do list. We’ll advise: �Let’s keep this, and let’s get rid of this.� You can completely transform a room by changing the color of a wall or bringing in a new rug or maybe adding a plant.

When it comes to interior design, the budget is often the biggest concern.
Once you understand how you want to live in a space, you know how to spend your money. Go vintage shopping, get things on sale or online�understand where you can make the biggest impact.

What about limited space?
You have to know your priorities. I don’t have a dining area because I don’t have people over for dinner. I have them over for cocktails, so I have a bar cart.

Homepolish isn’t a firm with a single aesthetic. Is that way of approaching design still relevant?
We’re a design partner; we don’t come in and play God. Our goal is not to end up with a project that’s splashed on a magazine cover. We take a project to the point where the client loves it. Whatever it looks like, your home needs to be a place you’re proud of.


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