Denim & Supply

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Ralph Lauren loyalists may raise an eyebrow at the punky, fishnet-wearing mannequins in the store window of Denim & Supply and wonder whether the King of Prep has gone grungy. Well, not quite. Ralph Lauren won’t be reinventing the lip ring anytime soon. Instead he’s youth-anized his Polo collection with a line quite obviously targeting college-age kids. The result of this campus invasion is an explosion of plaid shirts and dresses and an array of button-ups, blazers, and sweaters in classic, clean cuts and colors. There are a few nods to faux-edginess (red velvet pants, tarty dresses, and, of course, the ubiquitous skinny jeans), but most garments don’t stray too far from a New England prep-schooler’s wish list. For a more athletic look, customers can choose from a selection of 30 rugby patches�all of which look surprisingly authentic�to have sewed on to any garment in the store. Like a kid playing dress up, one could easily mold themselves into a believable-looking Cambridge-kid-gone-bad. — Melissa Noble

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