prime day 2023

If You Buy One Thing on Prime Day, Make It This Jaw-Sculpting NuFace

Photo-Illustration: The Strategist; Photo: Lewis Osborne, Retailer

When our associate editor Jenna Milliner-Waddell went on a hunt for the best skin-care tech devices, four of the six dermatologists she spoke with recommended the NuFace by name. “If you think you need Botox, you can start using this gadget instead,” said one. It’s the granddaddy and gold standard of microcurrent devices, which send a gentle electrical current to stimulate the muscles in your face.

Despite that somewhat medieval description, we promise that using it doesn’t hurt at all (though Lana Condor once told us that using her NuFace in the morning “kind of” shocks her awake). Instead, you’ll experience “that just-walked-out-of-a-facial look, all while being easier to use than a gua sha,” according to beauty editor Erica Metzger. Erica has used the NuFace in the past and “found the cheekbone-lifting effect to be immediate, and, making it particularly impressive, it lasts for about two days.” Dermatologists have told us that it can also stimulate collagen and elastin production and help with the appearance of fine lines and wrinkles. It works on all skin types, too. When seven of our colleagues over at the Cut tested the NuFace, they each witnessed similarly miraculous firming results with consistent use. “My jawline will never be the same,” said Maya Allen, its beauty director-at-large.

As you might expect, this sort of instant-effect, dermatologist-recommended skin care isn’t cheap: NuFace devices generally run in the hundreds of dollars. But for Amazon Prime Day, we found a stash of the NuFace Minis on sale in three different colors — for just $165 each. (That’s even better than the discount we saw last year, which was, at the time, the best we had ever seen.) You’re getting all of the same microcurrent benefits from the Mini as the full-size Trinity (which also happens to be on sale, if you’re interested), in a travel-friendly, not-too-unwieldy package — and it’ll come with everything you need to get started, including the activator gel. (And if you want even more on-sale skin care, check out all of our favorite Amazon Prime Day beauty deals here.)

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

If You Buy One Thing on Prime Day, Make It the NuFace Mini