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Relationships are complicated, which means Valentine’s Day is, too. Perhaps February 14 has prompted the “What are we?” conversation — or perhaps you’re both frantically dancing around any mention of old St. Valentine. Either way, complaining that it’s “just a Hallmark holiday” isn’t going to cut it: It’s time to get shopping. Whether you want to find a low-key gift for your situationship, how to strike the right tone with your office crush, or how to avoid playing favorites in a throuple, read below for my suggestions from Amazon and beyond. (I’ve also highlighted any gifts that may not arrive before Valentine’s Day.)
Update on February 10, 2025: Added new products like an Elsa Peretti bookmark and a Gap sweater; updated prices and checked stock for all products.
For the crush stage
For the person you flirtingly G-Chat with every day at work
For your kid’s first-grade crush
Or the more formal Danny Dino, depending on the tone they want to strike.
For the gym crush you coordinate your visits with
Gym rats prefer dark chocolate, of course.
[Editor’s note: This gift will arrive after Valentine’s Day.]
For your best friend who you wish was more than a best friend
For the talking stage
For the person you’ve had the toothbrush conversation with
Not only can they have one for your place, they can have a really nice one.
For the person whose big three you’re currently triangulating
Bonus points if their sun matches your rising.
For the person who never sleeps over
For the person who wants to DTR
To show you’re open to them getting comfortable in your apartment and beyond.
For the person who wants to keep it low-key
For the newly official stage
For the person who likes to hear about the exact moment you knew you liked them
For the brand-newly official one
For the person you even stalked on GoodReads
For the person you travel to Bushwick for
The ‘Bushwick Birkin’ in wallet form (because they honestly probably already have the bag).
For the person you travel to Williamsburg for
Dining in beats waiting for a table.
For the one you met in the smoking area at Basement
For the person who always steals your hoodie
Gap is having a renaissance (and it’s even called a “boyfriend sweater”!).
For the long-term stage
For the person you’ve had the spare-key conversation with
There are also dog options available — you know them best.
[Editor’s note: This gift may not arrive before Valentine’s Day.]
For the person who just moved in
Fresh bedding is a nice gesture.
For the person you just proposed to
A catchall tray for when they have to tear their engagement ring from their hand (i.e. do the dishes).
For the person you want to elope with
For the long-distance one
For the person you’ve been married to for one year
For the person you’ve been married to for five years
I just know that when my parents finally committed to one of these, they raved about it for years. Years!
For the person you’ve been married to for ten years
For the “It’s complicated”s
For the person you’re on-again, off-again with
For all the tension.
For your favorite ex
For the friend with an awful boyfriend
Highlight the passages about being single (it’s half the book).
For the person that’s your metamour
“Do I buy something for them, or don’t I?” The answer: If they don’t get you anything, just keep it for yourself.
For the new live-in throuple member
Navigating a sleeping situation for three can be hard: The throuple that we interviewed said a sound machine is the way.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
